It's not a game, it's a crisis.
Near-death experiences
What you didn't know you needed
The matchmaker for employers
An action exactly 1/32,000th of an inch
Radio
My USPs
Crafting eye and ear-catching copy by day,
grilled cheese by noon,
tourist by the next statutory holiday.
"Radio is the theater of the mind."
Scripts: Kristen Simpson
Producer: Joshua Cushnie
PENTAX WG-90 - Your Phone Would Never Go Here
We take our phones everywhere and use them to document our lives. But once conditions
get risky, they get tucked away for safekeeping. What about those rugged, near-death adventures?
With 7+ features, the Pentax WG-90 captures experiences your phone would never dare to.
AD: Lada Kusova, Bronwyn Keith
CW: Kristen Simpson
ST: Daniel Kolyasa, Samuel Basic
OOH, Social Media
Dollarama - Unconventional Essentials
Dollarama in two words: affordable essentials. That's great, but shoppers don't think of Dollarama during those
unexpected, unconventional 'need-it-now' moments—when you realize what you didn't know you needed.
CW: Kristen Simpson
OOH, Print
Steinway & Sons - More than music (B2B)
Delving into what makes Steinway & Sons pianos so sought after by elite musicians and top performers,
we realize that true excellence is found not only in the performance or their signature sound, but in what’s inside.
CW & ST: Kristen Simpson
Single-page magazine print
MONSTER Canada - "The One" (B2B)
In some ways, the hiring process is like finding the right partner – tedious and time-consuming.
With Monster as the matchmaker, small business owners can skip the endless swiping while hiring on their terms.
CW & ST: Kristen Simpson
Contributors: Rabee Ashfaq
Print, OOH
Fred Victor - Homelessness isn’t a game. It’s a crisis. (NFP)
Fred Victor is one of the oldest charities in Toronto tackling homelessness yet, they have one of the lowest brand recognition. Public misconceptions about homelessness contribute to stigma, inaction, and policy stagnation.
This advocacy campaign aims to get Torontonians who have become numb to the homelessness crisis
to support Fred Victor through donations and take meaningful action while reshaping their perceptions on homelessness.
Wild Postings
ST: Moi
AD: Moi, again
CW: Yes, Kristen Simpson
OOH, Microsite
My Unique Selling Points
Non-negotiables
Pineapple on pizza (pro)
Cereal before the milk (pro)
Weirdest Food I've Tried
Haggis (don't knock it 'til you try it)
Favourite Pass-times
Pop Culture trivia
Docuseries -> currently watching 'The World's Most Scenic Railway Journeys'
Most Memorable Experience
Painting a picture that auctioned for $20,000
